The “Reflection-technique” is everywhere. It’s the new “Dropshadow.” You’ve seen it in shiny new cars spinning in a clean room, to line-ups of sneakers, to containers of laundry detergent. While it can be a great way to create a glossy environment for your “Hero Shot” –  I’ve seen some pretty bad executions.

Including myself in that camp:

“Client loved the stage thing… just add the word to ‘Help’ to the reflective Nav?”
OK… Hmmm…. “Help” has a “p”… a damn descender… havoc below the baseline… and it’s much too late to tweak the design… it’s been coded. I’m not doing those rollovers again. Ugh… whatever.

Remember… reflect wisely.